OOOH - ER!
The battle for the high street collaboration crown is once again getting durty! When Topshop lost out in hype-stakes with their Mary Katrantzou to H&M's Versace collection - oh come on - think about it! H&M won that round in terms of blogger/column inches! - you knew they weren't about to take it lying down!
So literally the day after H&M announced their collaboration with Maison Martin Margiela, Topshop went in for the kill.......
............they announced a collaboration with J. W. Anderson.
Oh yeah, they went there!
However the collection will be available before the H&M one (November) in September this year. Apparently there will be knitwear.....scream!
"It gives me the opportunity to reach a much wider audience with my
designs. It has always been very important to me that my collections are
made accessible to anyone interested in fashion and design."